7 ways to take a landing page from lead killer to conversion machine
The landing page creates action. The follow-up creates conversion. Josh Ries offers seven ways to improve both.
Categories: Real Estate News
Google expands home listing ads. How can agents participate?
Bright MLS' participation offers one of the best looks at how Google’s HouseCanary-powered home listing experience may work in practice.
Categories: Real Estate News
The real estate trap I built for myself, one yes at a time
For years, I thought saying yes made me a better leader, Keith Robinson writes. It turns out it was making me worse at the things that mattered most.
Categories: Real Estate News
New agent, phantom buyers and the career-ending consequences
A California agent created three fake offers to keep a luxury listing from expiring. Troy Palmquist and Summer Goralik look at how the scheme unraveled in their latest True Crimes of Real Estate episode.
Categories: Real Estate News
A record 20% of house hunters looked to relocate in Q1
A record share of U.S. house hunters looked to leave their home metro in the first quarter, Redfin found — and the data reveals which markets are still drawing movers and which pandemic boomtowns are losing them.
Categories: Real Estate News
We can’t be bought, and we won’t be bullied
Inman does not work for the biggest brokerages, the loudest portal or whoever is writing the largest check this quarter. We work for the agents and brokers.
Categories: Real Estate News
Stop trying to predict the housing market. Start building a business that lasts.
After more than 20 years of experience in the real estate industry, I’ve seen more predictions than I can count. And today, agents are surrounded by questions about what’s going to happen. Will interest rates go down? Will inventory open up? How will AI impact operations? What part of the cycle is this? These are […]
Categories: Real Estate News
Even once the war ends, real estate agents see longer road ahead: Intel
Talks to reopen the Strait of Hormuz have calmed some corners of the financial sector, but real estate brokerages aren't feeling it yet.
Categories: Real Estate News
Your listings, your feed and the AI in between
The path from buyer curiosity to listing page ran through the same handful of portals for two decades. That infrastructure is starting to move — and the agents paying attention now will be the ones ahead of it.
Categories: Real Estate News
Down market, zero budget: The lead-gen playbook that actually works right now
These low- and no-cost lead-gen strategies are built for exactly this kind of market — and they'll still be working when it turns.
Categories: Real Estate News
The No. 1 negotiation mistake real estate agents make
In this episode, Brown Harris Stevens top-producer for 11 years, Lisa Lippman, discusses why great negotiators remove their own emotions from the transaction.
Categories: Real Estate News
The 2-track conversation every real estate agent needs to nail now
When a potential buyer asks about dual agency, Darryl Davis writes, agents need to honestly communicate the potential drawbacks.
Categories: Real Estate News
I asked AI how to dominate a geographic farm. Its simple answer surprised me
No shortcuts. No complicated funnels. Jimmy Burgess shares your no-fuss guide to becoming the most visible, valuable and trusted person in a specific area.
Categories: Real Estate News
Compass sued by homebuyers over $475 transaction fee
Compass Florida is facing a proposed class action lawsuit in Palm Beach County over a $475 transaction fee that homebuyers say was improperly added.
Categories: Real Estate News
NAR’s suit, SERHANT.’s expansion, Congress’ ROAD Act: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.
Categories: Real Estate News
Bipartisan poll backs housing policies as ROAD Act awaits Trump
Most Americans want the federal government to address housing costs. Whether the ROAD to Housing Act will become law depends on a president who has so far declined to sign it.
Categories: Real Estate News
The pressure advantage: Turning discomfort into breakthrough performance
Gain a clean decision-making framework to cut through distraction, align priorities and lead with purpose.
Categories: Real Estate News
REMAX president joins ARA board as association lands major franchise partner
REMAX president Chris Lim joins the ARA board as the agent-first trade group lands its first major franchise partner and offers free first-year memberships to all U.S. REMAX agents.
Categories: Real Estate News
Compass International Holdings COO: ‘I’ve been advocating for consumer choice for years’
"I have always felt that a consumer should have a right to choose how they market their home," the Compass International Holdings COO told Inman.
Categories: Real Estate News
Europe just connected real estate listings directly to ChatGPT, Claude
Troy Palmquist talks to Philippe Wellens, co-founder and CEO at Kleio, about what AI access to listings means for agents and their clients.
Categories: Real Estate News

