Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his three lead pillar system, how he increased sphere deals by 42 percent in one year and the tech stack running it all.

In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?

Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it's trust, not urgency, that is driving visibility now.

This powerhouse panel talks about technology that focuses on operational and workflow support to provide real solutions for real estate professionals.

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73 on Tuesday.

Brad Inman remembers Beverly Hills real estate leader John Aaroe, his personal friend and professional confidant, who died this week.

Existing home sales were up 0.5 percent month over month in November. But NAR's Lawrence Yun also said "homeowners are in no rush to list their properties."

The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply.

Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes.

Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline.

Fair Isaac's Mortgage Direct License Program is aimed at eliminating mark-ups charged by credit reporting agencies Equifax, Experian and TransUnion — backers of competing VantageScore.

Real estate technology is making investing more accessible than ever, Amanda Neely writes. Yet, without proper financial education, many investors risk mistaking ease of entry for smart wealth building.

Real estate attorney and new contributor Brett Stack says these six red flags should cause co-op and condo agents to hit the brakes for further review on transactions in the Big Apple.

Senators Elizabeth Warren and Ron Wyden are asking the DoJ and FTC to "thoroughly investigate" the pending deal, which they claim would "entrench existing antitrust and price manipulation concerns that have been at the center of mounting litigation."

Unlisted founder Katie Hill believes off-market is the solution to real estate's long-standing inventory problems. But her idea has been tried before.

Zillow reports that, despite an unusually active fall market this year, the housing market has finally settled into a slower pace for winter and returned to seasonal norms.

Windermere's Jeff Tucker explains why 2025 was a "remarkably stable" year and what can be done to improve consumer and agent sentiment going into 2026.

Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes.

Anthropologist Robin Dunbar introduced the idea that humans can maintain stable, meaningful social relationships with only about 150 people. Here's why that's not enough to sustain a real estate business today.