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This was the year real estate content had to earn attention

Inman Real Estate News - Sat, 12/27/2025 - 04:00
In 2025, audiences stopped rewarding noise. From Google search behavior to Wrapped-style recaps, and backlash against rage bait and slop, the signals were clear: Attention had to be earned. Here’s what that shift means for real estate agents heading into 2026.
Categories: Real Estate News