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Google just entered real estate, but the real shift isn’t about listings

Inman Real Estate News - Fri, 12/19/2025 - 04:00
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply.
Categories: Real Estate News

Don’t sleep on Google: 7 steps to get more 2026 recommendations

Inman Real Estate News - Fri, 12/19/2025 - 04:00
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes.
Categories: Real Estate News